The Business Model Innovation Lab
The BMI Lab is a spin-off of the University of St.Gallen. We are the creator of the St.Gallen Business Model Navigator methodology – the result of a three-year research study and the analysis of more than 250 business model innovations.
Start Business Model Innovation
In our workshops, you learn how to apply the Business Model Navigator to revolutionize your business model.
Implement Innovation Projects
We put our experience to work for you, helping you successfully to develop, test, and implement business model innovations.
Build Innovation Culture
We train your people in innovation and entrepreneurship in order to change the mind-set and culture of your organization.
Defining business models
Defining a business model requires a framework to address the basic elements that make it. In BMI Lab we have developed an analysis framework, which shows the four key elements we need to keep in mind: Who?, What?, How?, and Why?.